If this is your first time reading my blog then this post is a good starting point for you. I’m going to give an overview of everything I have talked about so far regarding audience analysis and if there are any ideas that you would like more details on, then you are free to check out my other posts. Just keep in mind that this is the last post of this section on audience analysis and it begins with this post on the importance of determining your audience. With that settled, lets talk about why you should care about audience analysis.
Knowing who your audience is, is very important because if you don’t know who you are crafting your message for, then you don’t know who is going to care about what you have to say. If you give the wrong message, then it’s likely that no one will care about what you have to say. To find your audience, the best way is to ask because then you have the opportunity to interact with your potential audience and show them that you care. There are also more great ideas presented in the link above. If you are having trouble finding your audience, it could be because you are looking in the wrong place. I don’t mean that you should be looking in a different city, state or country. I mean you should be trying different mediums. Another solution to not being able to find your audience is having your audience find you. This may seem a bit risky but it could pay off as blogger Jaffer Ali explains here.
Finally, once you have found your audience, you need to keep in mind that they are dynamic and likely to change. They also have many more choices available to them today. You should already be using social media sites like Twitter and Facebook to connect with your audience and actively engage them in conversation. Receiving feedback from your audience is the best way to learn and make changes that can only benefit you as a business. After all, the customer knows best. Speaking of customer, just because you have made the sale doesn’t mean you should lose contact with that customer. You should e-mail that customer and make sure they are satisfied with your product and ask if there is anything else you can do to make their experience more enjoyable thus forming a relationship.
I know that was a lot to take in all in one post but it sums up just about everything that was said regarding audience analysis in earlier posts. I invite you to go through and read my other posts regarding audience analysis if you are looking for more information or please contact me if there’s something else you think I should mention.
This is the end of my series of posts on audience analysis. Next I would like to tackle the subject of collaboration and whether new social media make it easier or more difficult to work together. I’ll get started on these posts within the next couple of weeks and go through a similar process as I have done with audience analysis.
2 responses so far ↓
Leslie Carlson // April 5, 2009 at 3:08 pm |
I like the way you tied everything together in this post. Moving from finding out who your audience is by asking (creating interactions and dialogue) to using different mediums to reach different audiences to ways in which your audience can find you, you really covered all the bases. You discuss creating relationships with your audience and the tools you can use in which to do so. All-in-all I think this is a great way to conclude your blog and a good first post for readers to see.
Christopher Runyon // April 6, 2009 at 11:39 am |
That’s a great wrap up of all your main points in your posts. Thanks for explaining it so easily to understand.
P.S. I really want to see some you photography work. Is it all on Flickr or is there another site?