So you’re still having trouble finding the right audience? The problem may be that you haven’t pinned your audience’s location down and are not reaching them the correct way. Before you start researching geographic locations where you think your audience is from, let me mention that I mean a different kind of location. The location I’m speaking of is, the internet. According to a posting by Jennifer Pearson, in 2007 more than 44 percent of adults age 18-24 reported spending more than three hours online a day. Also, 40 percent of online users over the age of 12 reports watching network televisions online as well, some on a weekly basis. With these numbers network commercials might not be cutting it anymore.
Why bother watching the newest episode of Lost on tv when you can catch it online the next day without the extra 15 minutes of commercial breaks? This is especially important today to those people who feel like they don’t have time for all the things they want to do in a day. People are not only watching network television shows online, they are watching user generated content and other clips of movies that can be found online.
Vidsense provides companies looking to get more traffic to their website with a solution to advertising on multiple sites. What Vidsense does is, it posts clips on the many sites that are in the Vidsense ad network and when users click on the clip they want to see, they are directed to your site where the clip is embedded. This concept is explained more in this demo video from Vidsense.
Now that you hopefully have a better of idea of where your audience may be, you should be able to reach them more effectively. In my next post I’m going to bring up an interesting concept I found on why you shouldn’t be targeting your audience.
